brand

storyteller

I'm Jen, a marketer with a proven track record of building groundbreaking brands and launching products that people love.

I began my career as a journalism major and writer for my college paper, launched a successful creative agency after graduating, then moved in-house with a Silicon Valley tech startup as its 11th hire. There, I wore the hats of UX/UI designer, product marketer, and senior brand manager—completely redesigning the SaaS platform, repositioning the brand into a league of its own, and helping prime the company for a major acquisition in 2022.

I currently provide consulting to companies who are looking to supercharge their brand’s competitive edge.

Product Marketing | Brand Strategy | Copywriting

Jen DeFalco

Explore

product launches
copywriting
design work