Product Launches

8th Wall WebAR

I led the product positioning, design, and copywriting for all product pages. I drove the marketing campaign, which included a joint PR and content strategy with our brand partner, Sony Pictures.

Product Positioning
Product Messaging
Buyer Personas
UX/UI Design
Marketing Launch
Campaign Management & Tracking

Press

Business Impact

#1

Web-based augmented reality platform in the world.

Powerhouse partners across virtually every industry vertical.

3,000+

Commercial WebAR experiences launched to date.

8th Wall Face Effects

I led the design and copywriting for the product page and drove the marketing campaign. I collaborated with our agency partners on a joint PR and content strategy to promote their Face Effects experience for the major motion picture, Candyman.